Alpen Alliance

Alpen Alliance

The Alpen Story

The real Alpen story is a long one, intertwined with the ancient roots of Alpen (or Alpine) culture.  This profound heritage is seamlessly woven into our connection with nature and wildlife— a tradition that echoes through time, and molds the values of today's outdoor sports and nature preservationists communities. Organizations and individuals who share in this vision and make it their mission to educate the public are gradually increasing much-needed conservation literacy around the world. 

Joining the Alpen Alliance

Alpen Birdwatching

As seen through the lens of Alpen culture, there is delicate balance between human existence and a thriving natural world. This brings into sharp focus the need for effective nature and wildlife conservation and management, which we believe everyone should play their part to support. As an outdoor optics company that has long been involved in this educational outreach effort through various programs, we have established the Alpen Alliance to formalize our vision and to execute our mission of supporting the community in a sustainable program of ongoing support for the various arms of the management and conservation of nature and wildlife for future generations. 

Q. Is the Alpen Alliance a brand ambassador program?

A. No. Alliance Ambassadors and Members are not required to buy or own Alpen products. The requirement is that they generally support, and/or are contributors to the management and conservation of nature and wildlife for future generations.

Obtaining membership in the Alliance is complimentary. You can join here without any membership fees (which you can cancel at any time), or you will be given a complimentary membership with any purchase from

You can join below by subscribing to the Alpen Alliance:


Alpen Alliance Ambassadors

Alpen Alliance Ambassador - Sharenda Birts  Alpen Alliance Ambassador - Jamie Green Alpen Alliance Ambassador - Josh Kirchner
Sharenda Birts Jamie Green Josh Kirchner


 Alpen Alliance Ambassador
Lonnie Robinson


Through Alpen Alliance we recognize and promote Ambassadors who are actively sharing this mission to ardently champion sustainable outdoor practices, influencing enthusiasts and contemporary sports advocates worldwide so that we do our part to strengthen the connection between humanity and nature. Together we will do our part to support those who cherish and safeguard the magnificence of the great outdoors in the contemporary age of sportsmanship, and we invite you to join us either as a Member or submit a request to be an Ambassador as we move forward. The only investment required is to embrace nature and to share your experience of it, membership is complimentary.